CarProject2 (part of)

CarProject2 (part of)
in the making

Wednesday, 16 March 2011

Ordningarily I wouldn't care

I read a while back that the white plastic garden chair is quite possibly the world's most popular product. Think about it, they are everywhere. They are more than likely in your back yard, outside bars and cafes on your holiday, lined up at weddings and graduations, there whenever you go to the tip, up alleyways and down creeks and always in the rubble of some war ravaged town on the news.
But I put it to you that something else will soon take the humble placcy chair's mantel as the world's No.1 product.
Unfortunately it is not the Mercedes W123, which for longevity and popularity provide a good case especially from a biased fan like me who sees the Beirut taxi everywhere. But I'd have to concede there certainly is not the numbers to justify its position anywhere near the top.
So what is it?
Well it is about 6 inches high, cylindrical and full of holes and we have a certain Swedish chain to thank for it. You might know it as the ORDNING, but I bet for most it is simply the cutlery drainer you notice everywhere but you don't notice at all ...if you know what I mean.
I bet a while back, lets say 6 months after your local IKEA rolled into town, each time you went to a friends house who like you had made the obligatory outing to the store to see what all the fuss was about, you would say to yourself, 'oh look I've got one of them'.
In some weird darkened corner of my brain though, I feel like I'm being followed. They are like sentries standing guard, keeping an eye on me wherever I go from my own kitchen to every single cafe I seem to enter whether greasy spoon (in London) to overpriced gourmet (18 Aussie dollars for poached eggs and a bit of beetroot in Melbourne...pah), friends, restaurants, office kitchens, homeless shelters, student digs and nursing homes are to name but a few of the locations where they have tracked me down. And it seems every single set designer has an award card, if there is such a thing, for IKEA. I can't turn on the tv without noticing one somewhere.
If they could talk they would sound like the triple eyed aliens off Toy Story, only more sinister as there would also be a Darth Vader like rasp to it.

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